As media conglomerates keep on to enact important reorganization options, Paramount World wide is earning a large adjust to its investment decision in Black audiences. On Monday, information broke that the company is seeking to market its majority stake in Bet Media Team. And it seems like the extended-functioning cable network will grow to be the topic of a bidding war, as two of the biggest names in leisure are wanting to purchase it. Variety has confirmed that filmmaker Tyler Perry is “in talks to purchase the community,” and the media mogul Byron Allen is “interested in purchasing Guess, and he will be pursuing the acquisition of the community.”
Perry in certain helps make a great deal of sense because he by now owns a minority stake in the media business, which contains Bet and VH-1. Additionally, anyone who’s watched Guess in the past several several years is familiar with his Television series are the cornerstone of original programming on Wager and its streaming provider, Guess+. Frankly, it’s the Tyler Perry Network, as his flicks often air throughout the working day on the channel.
No matter who finishes up obtaining Wager Media Team, I really hope it qualified prospects to a new commence for the community. Given that Paramount acquired it, it’s become a shell of its former self. The greater part of the time, it’s just added-extended variations of videos we’ve all witnessed a million periods. There is no true programming geared toward drawing fascination from Black audiences. I may love looking at Adore Jones, but I really do not need to have a three-hour model which is basically all commercials. I also do not want to see the same films recycled about and over all week lengthy.
Visualize a earth wherever in its place of infinite airings of Madea flicks, we received Black-centric variations of Property Hunters Appreciate It or Checklist It Chopped Diners, Drive-Ins and Dives Say Sure to the Gown The Bachelor America’s Bought Talent and additional. Individually, I’d appreciate a Guy’s Grocery Games set in a Black grocery store. At the time on a time, Guess aired HBCU football. It would be wonderful to see the community after once more highlight HBCU athletics. Bring back Online video Soul and 106 & Park! Those would be incredible options to showcase up-and-coming R&B and hip-hop artists. And while we’re at it, let us get some children’s programming that helps make our young ones the heroes, princesses and stars of the present.
If Wager Media Team is underneath new ownership, possibly we’ll last but not least get to see the community move past its underwhelming, regular plan. Correct now, there is nothing at all to established it apart from its sister channels CMT, MTV and Paramount Network, which could possibly be the most important challenge it has. The total issue of Wager was for us to have a location that spoke to and entertained Black audiences. If it blends in with comparable networks, it’s not serving that goal.