Fish Consulting is a “fantastic strategic fit” for Significant Rock Brand names, reported Michael Kessler of the latest addition to the private equity-owned holding enterprise he released in 2020. Acquired in August, Fish Consulting, the Fort Lauderdale-based mostly communications agency specializing in franchise public relations, is the fifth purchase for Massive Rock.
Kessler, chairman of Significant Rock, is also the founder and taking care of husband or wife of its backer, Westport, Connecticut-primarily based Greens Farms Cash, which he formed in partnership with Landon Funds a few years back. The expense approach, Kessler mentioned, is commonly focused on technological innovation-enabled corporations with about $5 million in EBITDA.
Large Rock’s first acquisition, of information marketing agency 919 Advertising and marketing, came soon right after its development and was followed by the acquire of information intelligence platform Ceralytics, web internet marketing firm NetSearch Electronic Promoting, and ClickCulture, a world wide web progress, graphic design and style and digital promoting business. People organizations function underneath 919, which is led by CEO David Chapman.
“There’s a large amount of various layers of invest in franchising, so it tends to make it appealing for advertising and marketing products and services,” reported Kessler as he mentioned Significant Rock’s portfolio companies offer services at the franchisor and franchisee level and involve shopper marketing and franchise enhancement.
With Fish Consulting, reported Kessler, the group was able to “greatly strengthen” its PR capabilities. “We observed a hand-in-glove fit with the other providers comprising Big Rock,” he continued. “The franchising sector is traditionally economic downturn resistant and proceeds to mature the variety of franchises. It’s a focus on-abundant surroundings for promoting providers.”
Lorne Fisher, who started Fish Consulting in 2004 right after doing the job for approximately a decade at Ketchum and in customer-side roles at Visa U.S.A. and The Absolut Spirits Business, will carry on to direct Fish and be a part of Massive Rock’s board of directors. Fish will function as an unbiased model. He stated he’s been approached numerous instances more than the years with presents to invest in the organization, “but none of them truly felt right.”
Signing up for 919 underneath Large Rock, he ongoing, will give Fish accessibility to services it formerly did not give its purchasers, these types of as electronic advertising and marketing and website enhancement. “We’re also in a position to deepen the compensated and owned side of advertising and marketing, versus the attained media that Fish focuses on now,” mentioned Fisher.
“I by no means would have imagined there would be an option to sell to yet another corporation that recognized franchising,” he famous.
Prior to founding Greens Farms Money, Kessler expended seven decades at private equity firm The Riverside Organization, exactly where his target was also tech-enabled organization products and services corporations. Riverside owns many franchise platforms this kind of as Neighborly (mother or father business of dozens of household solutions brands), Threshold Brand names and Greatest Lifetime Makes. Whilst his cash didn’t incorporate franchising, Kessler mentioned he was uncovered to the design. He also has a much nearer franchise link.
A musician—he plays guitar—Kessler participated in grownup programming at his local Faculty of Rock in Connecticut and mentioned he grew to become intrigued in the design alone, which outside of music schooling presents a feeling of group and aids instill self-self confidence in youngsters. He was approached by a drummer close friend who desired to spend in the brand name and open up places. The now own 4 University of Rocks and have two much more in enhancement.