November 28, 2023

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How to Hire a Social Media Manager

8 min read

In the digital age, the heartbeat of a brand often resonates through its social media pulse. Effective social media marketing is not just a trend but a critical necessity in today’s business environment. The stakes are high, and to navigate this terrain, businesses need to hire a proficient social media manager who can lead their brand to digital prominence.

Why Hire a Social Media Manager?

When considering the giants in the industry, be it Nike’s dynamic campaigns or Airbnb’s authentic stories, there’s an unsung hero behind the scenes: a dedicated social media manager.

hire a social media manager

  • Brand Recognition: With the right content and strategy, they position brands into the daily conversations of their target audience, ensuring that the brand remains top of mind.
  • Audience Engagement: A Tweet, an Instagram story, or even a LinkedIn post isn’t just about broadcasting; it’s about fostering conversations on the social media platform. Social media managers cultivate a community, making followers feel seen and heard.
  • Channel Mastery: Have you ever noticed how Dove’s empowering campaigns differ across Facebook, Instagram, and Twitter? That’s the social media manager job at work, artfully navigating the distinct landscape of various social media channels. Brands like these have leveraged social media marketing to not just promote but to also connect, and their success stories are a testament to the power of adept management.

hire a social media manager

Key Responsibilities of Social Media Managers

Responsibility Description
Content Ideation and Creation The brains behind gripping visuals, witty tweets, and engaging stories. Tailored content for each platform and audience.
Campaign Orchestration Responsible for viral hashtag challenges or promotions. Aims to drive engagement, sales, or brand recall.
Data-Driven Analysis Analyzes metrics to gauge campaign success, optimal posting times, and resonating content types.
Staying Updated Always aware of the latest social media shifts, be it a new platform feature, trending meme, or changing algorithms. Ensures brands remain relevant and ahead of the curve.

If we were to peek behind the curtain, what would we see a social media manager doing? It’s a medley of art and analytics.

  1. Content Ideation and Creation: They’re the brains behind the gripping visuals, the witty tweets, and the engaging stories that brands put out on their social media platforms. Each piece of content is tailored, keeping in mind the job platforms and the target audience.
  2. Campaign Orchestration: Have you ever participated in a viral hashtag challenge or been swayed by a holiday discount promoted on Instagram? That’s a campaign orchestrated by a social media manager, aiming to drive engagement, sales, or brand recall using unusual ways to promote a job opening.
  3. Data-Driven Analysis: Beyond the glitz and glamour, social media is a treasure trove of data. Managers deep-dive into metrics to gauge the success of a campaign, the best times to post, or even the type of content that’s resonating.
  4. Staying Updated: Social media is fickle, with trends changing overnight. A critical responsibility is keeping a pulse on these shifts. Whether it’s a new feature in a Twitter media library, a trending meme format, or even changing algorithms, social media managers are always in the know, ensuring brands remain relevant and ahead of the curve.

hire a social media manager

Building a Robust Social Media Strategy

An effective social media presence isn’t about random posts or spur-of-the-moment tweets. Instead, it’s a calculated tapestry woven by a social media manager with intention and precision using a training plan template. A great social media manager doesn’t just understand the brand; they live it. This knowledge enables them to create a cohesive and comprehensive social media management strategy.

  • Platform Nuances: A post that steals hearts on Instagram might not necessarily do the same on LinkedIn. Recognizing these differences, a proficient manager tailors content to each platform’s unique dynamics and audience, considering whether or not should I hire a family member.
  • Brand Coherence: While the content might vary across platforms, the brand’s voice remains constant. Whether it’s the color scheme, the tone, or even the type of humor, a strategy ensures coherence across all social media accounts and aims to reduce hiring bias.
  • Leveraging Digital Insights: An effective social media marketing strategy is also an evolving one. Using insights from digital marketing, managers continually refine the brand’s approach, ensuring that content remains both relevant and resonant.

hire a social media manager

Essential Qualities of a Social Media Manager

When you’re on the hunt to bring someone on board for your brand’s social media, it’s not just about their resume but also their innate qualities. Here’s a look at what sets the best apart from the rest:

hire a social media manager

  • Tool Proficiency: With a myriad of tools available, from content scheduling to analytics, a skilled social media manager adeptly navigates these platforms, ensuring maximum efficiency and effectiveness.
  • Algorithm Understanding: The secret algorithms of social media platforms can be elusive. However, the best managers have an understanding, albeit not exact, of these algorithms, ensuring content gets optimal visibility while exploring how to onboard new employees.
  • Audience Instinct: Beyond tools and algorithms, it’s about humans. The innate ability to gauge what the audience will resonate with, anticipate their reactions, and foster engagement is what transforms a manager into a brand’s digital voice.

hire a social media manager

Hiring a Freelance Social Media Manager: Benefits and Considerations

The modern workspace is evolving, with boundaries stretching beyond brick and mortar to the vast expanse of the digital realm. As the work culture transitions, remote and freelance roles are seeing an uptrend, particularly in roles like social media management. After all, managing social media for a brand requires a digital-first approach, making it naturally compatible with a remote setup.

hire a social media manager

Benefits of a Remote Social Media Manager

  • Flexibility Galore: With a freelance social media platform manager, brands can often benefit from heightened flexibility. There’s no rigid 9-to-5; instead, they work around when the brand’s audience is most active, optimizing for engagement.
  • Diverse Talent Pool: Think about it. By hiring remotely, brands can tap into talent from all over the world, breaking free from geographical constraints. This diversity can bring a fresh, global perspective to a brand’s social media strategy.
  • Economic Efficiency: Sometimes, hiring a remote social media manager can be more cost-effective. There’s a reduction in overhead costs, and brands can often negotiate rates that are mutually beneficial.
  • Digital-First Alignment: Given that the role is primarily online, a remote social media manager naturally aligns with the digital nature of the job. They’re often well-equipped with tools and resources to manage and collaborate from any corner of the world.

hire a social media manager

Considerations and Best Practices for Remote Hiring

Remote hiring, while advantageous, requires a unique approach. Here’s how brands can ensure a smooth remote hiring process:

  1. Collaboration Tools: With tools like Slack for communication, Trello for task management, and Zoom for virtual meetings, brands can ensure seamless collaboration with their freelance social media manager.
  2. Transparent Communication: Regular check-ins, clear feedback, and open channels of communication are vital. This not only ensures clarity in expectations but also builds trust.
  3. Clear Expectations: From the outset, it’s crucial to lay down what the brand expects in terms of deliverables, working hours, and communication protocols.
  4. Cultural Fit: Just because they’re remote doesn’t mean they’re isolated. Ensuring that the social media manager understands and aligns with the company’s culture and brand ethos is crucial for creating authentic and resonant content.

hire a social media manager

Key Steps to Hiring a Social Media Manager

Finding the right person to manage your brand’s online presence is more than just ticking off boxes on a checklist. It’s about understanding your brand’s specific needs and finding someone who aligns with them. Here’s a step-by-step guide to navigating this process:

  1. Identify the Need: Understand your business requirements. Are you looking to boost engagement, increase followers, or drive traffic to a website? Your goals will dictate the kind of social media manager you need.
  2. Craft a Compelling Job Description: Clearly list out responsibilities, expectations, and qualifications. A good job description not only outlines the role but also paints a picture of your company culture.
  3. Sourcing Candidates: Use job boards, industry-specific forums, or even LinkedIn. While sifting through candidates, pay special attention to their past social media and digital marketing campaigns. Their previous work can give you insights into their capabilities.
  4. The Interview Process: Beyond skills, ensure there’s a cultural fit. Ask scenario-based questions to gauge their problem-solving abilities and test their knowledge about the latest social media trends. And make sure to deliver an interview rejection letter that is courteous and considerate, you never know when you might need this person again.

hire a social media manager

FAQs: How to Hire a Social Media Manager

What’s the expected salary range for social media managers?

The salary can vary based on experience, location, and specific company needs. As of my last update in 2022, the average salary for a social media manager in the U.S. ranged from $40,000 to $80,000 annually. However, it’s essential to research current trends and consider local factors when determining a salary.

Do small businesses need Social Media Management?

Absolutely! Social media levels the playing field, allowing small businesses to compete with larger ones. With a strategic approach, even small businesses can boost their visibility, engage with customers, and drive sales through social media.

How do you measure the success of a strong social media presence?

Success metrics can include engagement rates, follower growth, traffic directed to a website, and conversion rates. It’s also essential for social media managers to monitor brand sentiment and customer feedback on social platforms.

What Social Media Platforms would social media managers use?

It depends on the target audience. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. However, the best platform for a brand depends on where its audience spends the most time and the brand’s nature.

How often should social media managers update content?

Regular updates are key to maintaining engagement. Depending on the platform and the brand’s strategy, this could mean multiple posts a day or several posts a week. It’s crucial to find a balance between staying relevant and not overwhelming the audience.

Image: Envato Elements

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