31 Best Social Media Scheduling Tools for 2023

Best for: Mid to Large-sized Businesses

Brandwatch focuses on giving social media professionals access to a structured set of features that help listen, engage, measure, schedule and publish content that makes a difference.

Content Calendar and Campaign Planner

Brandwatch considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on campaigns for all social platforms.  

Versatile Media Support and Content Pool

Brandwatch supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Brandwatch’s version of a shared media library called the “Content Pool.” If you have a team, Brandwatch provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Brandwatch provides access to agencies to smooth your collaborative processes. You can control all access and set permissions.

Customizable Inbox

Brandwatch lets users design their own inbox. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions.

Full Suite Features: Cross-Channel Advertising and Social Listening

If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns.

Pricing:  Three plans are available: Consumer Intelligence, Social Media Management and Influencer Marketing plan.

Key Features:

• Campaign Planner
• Shared media library
• Access control and permissions
• Ads management
• Social listening

Best for: Agencies, freelancers, startups, non profit organizations, influencers and individuals

Loomly is a powerful social media scheduling and management platform with a clean, intuitive interface. 

Calendar Workflows and Collaboration

One useful feature of Loomly is that you can set various calendar workflows. The default setting for teams with more than one collaborator is:

• Draft
• Pending Approval
• Requires Edits
• Approved
• Scheduled
• Published

Streamlined Post Creation Process

There is a straightforward process to go through when creating a post. You can either begin a post from scratch or pull in post ideas from RSS feeds that automatically create draft posts from them. You create the base copy of a post before you customize details for whichever social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly.

Managing Interactions and Social Mentions

Another useful feature of Loomly is its interaction screen, where you can manage comments, messages, and track social handle mentions (through tagging).

Pricing: Loomly offers five pricing tiers after a 15-day trial, ranging from $26/month to $269/month, catering to different social account and user needs.

Key Features:

• Structured post approval workflow
• Automatic draft creation from RSS feeds
• Integrated audience targeting for paid campaigns
• Interaction management
• Social mention tracking

Best for: Brands and Agencies

Although Iconosquare is most renowned for its in-depth social analytics, it has expanded its offering to cover multi-profile social management and a powerful scheduling tool. The various tools cover Facebook, Instagram, Twitter, and LinkedIn, although fewer capabilities are currently available for LinkedIn or Twitter. In particular, the only Iconosquare tools relevant to your LinkedIn account focus on analytics.

Advanced Scheduling Features

You can schedule Instagram and Facebook posts in advance from your computer or on the Iconosquare app. Insert saved captions or hashtag lists, schedule your first comment, and cross-post to multiple profiles at once in a few clicks. Then, easily preview scheduled posts and re-order your feed using drag and drop.

Instagram and Facebook Post Scheduling

You can schedule photo and video posts automatically to Instagram and Facebook through Iconosquare. Tag accounts and locations in your single-image posts when posting to Instagram using automatic publishing. Tag your location or mention other Facebook pages when posting to Facebook. You need to schedule Instagram Stories and carousels on the Iconosquare website, being notified on your mobile at the time of the post to finish the publishing process on Instagram. No such restrictions reply to traditional Instagram posts, however.

Efficient Content Scheduling

Create captions and lists of frequently used hashtags in advance, then copy and paste them into your posts when scheduling content.

Effective Media Handling

Upload, label, and organize photos and videos from your computer, Dropbox, Google Drive, or OneDrive. Easily schedule posts using content from your media library. Iconosquare even tags any image that you use so that you don’t accidentally repeat it in a later post.

Pricing: Iconosquare offers three pricing plans: Pro, Advanced, and Enterprise, with varying social profiles and team member limits, suitable for different businesses and marketing needs.

Key Features:

• Comprehensive social analytics
• Advanced scheduling for Instagram and Facebook
• Saved captions and hashtag lists
• Drag and drop feed organization
• Media library management from various sources.

Best for: Small to medium-sized businesses

Levuro takes center stage as a versatile social media management tool, providing key features such as post scheduling, streamlined social media planning, and comprehensive analytics. With Levuro, it’s easier than ever to schedule your social media posts ahead of time, allowing you to maintain a consistent posting routine while freeing up precious time for other aspects of your life or business.

Streamlined Social Media Planning with Editorial Calendar

Notably, the tool’s editorial planning function presents a user-friendly calendar view, which simplifies your social media strategy. It permits you to organize and rearrange your planned posts with a simple drag and drop mechanism, while also providing the option to switch between list view and calendar view as per your preference.

Efficient Post Scheduling for LinkedIn, Instagram, and Facebook

To optimize your productivity, Levuro allows you to schedule LinkedIn, Instagram and Facebook content ahead of time. This functionality supports bulk scheduling, enabling you to focus on other tasks without the need to manually post content daily. Scheduling posts using Levuro is an easy task, even in its free version, thus making your social media management efficient and hassle-free, while acting as your personal social media calendar.

Pricing: Levuro offers a free plan and paid options from ‘Starter’ at €14/mo to ‘Business’ at 99€/mo, with increasing features per upgrade, all including a 14-day free trial.

Key Features:

• Intuitive calendar for editorial planning
• Drag-and-drop post organization
• Bulk scheduling for major platforms
• Switchable list and calendar views
• Versatile pricing options

Best for:  Mid-sized agencies, mid-sized businesses and some enterprise brands

You can use Agorapulse to publish, engage, listen, report, and collaborate with your social networks. It supports Facebook, Twitter, Instagram, LinkedIn, Google +, and YouTube.

You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts. You can also tweak each post to take advantage of features specific to each social network.

Pricing: Agorapulse offers four-tier pricing: Standard, Professional, Advanced, and Custom, with plans starting from $49/month and providing varying features and social profile limits

Key Features:

• Tailored posting across multiple platforms
• Centralized content delivery
• Re-queuing of evergreen content
• Platform-specific post optimization
• Extensive social network support

Best for: Agencies and teams

HeyOrca makes designing, scheduling, and publishing your social media posts easy. Getting started is just as straightforward and it offers various videos and guides to help with the onboarding process.

User-Friendly Interface and Calendars

Its user-friendly interface focuses a lot on calendars which help you to visualize all your scheduled posts and quickly identify on which days you might have insufficient content planned. 

Ideal for Social Media Marketing Agencies

It’s an attractive option, especially for social media marketing agencies and is trusted and loved by more than 10,000 social media managers across the globe. As a matter of fact, one of the reasons why it was launched in the first place was to fill the gap in the market for a solid tool that creative agencies could use for content creation and collaboration. 

Features for Effective Agency Management

It, for example, includes multiple social calendars allowing you to separate different clients. Another useful feature for agencies is its content and media libraries where you can manage your posts and media assets. Then, after you and the rest of your team have exchanged feedback (which can be done directly on the posts) and you’re ready to present your ideas to your clients, the final approval phase is just as seamless. Instead of having to send emails back and forth, clients can approve or reject a post directly in the platform. 

All in all, HeyOrca is a solid solution for scheduling and much more. While it’s mostly aimed at agencies, brands looking for a social media platform to use in-house will also find its features helpful and intuitive. 

Pricing: HeyOrca offers three plans with direct publishing to major platforms and unlimited users, making it an excellent collaboration tool.

Key Features:

• Visual content calendars
• Multiple social calendars for client separation
• Integrated content and media libraries
• Direct post feedback and client approval
• Direct publishing to multiple platforms

Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies

Onlypult markets itself as being the one platform for brands, agencies, and businesses to work with social media. It actually offers more than that, letting you work with images and videos and post to social media, blogs, and messengers. Indeed, the list of apps you can schedule to is one of the largest we have seen: Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium.

Versatile Scheduling and Post Management

You can upload photos and videos via the web, schedule your posts for the future and publish them in real-time. Onlypult’s scheduling allows you to create multiple social posts and set days and times for them to be pushed through to your social channels. You can even schedule carousel posts and Stories. In addition, you can set posts to auto-delete at a scheduled time, so you don’t have to worry about promotional links and codes floating around on the web or people querying old posts and asking for special discounts.

Efficient Content Creation and Management

Usefully, you can multipost with Onlypult. You can create copy and apply it to multiple posts using different images. Like most of these social media posting and scheduling tools, Onlypult provides you with a content calendar to help you keep tabs on what’s happening and when your content will be published. It is clean and easy to use.

Powerful Tools: Builder and Monitoring

Onlypult includes limited access to two other tools at all plan levels, Builder and Monitoring. Builder helps you create a micro landing page in a few minutes with a convenient visual builder. Monitoring tracks mentions of your competitors, partners, or buyers. You can use Monitoring to find discussions related to your brand to help you make the right decisions.

Pricing: Onlypult offers four plans (Start, SMM, Agency, and Pro) with various features, including image and video editors, multiple accounts, hashtags, planner, calendar, and auto post deletion.

Key Features:

• Extensive platform support
• Image and video editors
• Auto-deletion of scheduled posts
• Multiposting
• Micro landing page creation
• Brand mentions monitoring

Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers

PromoRepublic offers a full-scale social media management software platform, with a range of plans catering from the Solo plan for personal use through to the Advanced Plan, for large businesses and agencies.

Automated Social Media Publishing and Scheduling

You can use PromoRepublic to automate your social media publishing and scheduling. You enter all your posts and visuals in one social media publishing calendar, scheduled in advance and posted automatically to multiple social media. They integrate with Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Comprehensive Features and Tools

But they offer more than just scheduling posts. You have access to a 100,000 post ideas library and graphics editing tools; not to mention the other features expected of social media management and planning software, such as analytics and reporting and smart posting using AI.

For firms wanting more, PromoRepublic offers two other products:

• Social Monitoring – to manage your brand reputation and keep track of your social mentions
• Intelligent Ads to improve your social advertising campaigns

Pricing: PromoRepublic offers plans starting at $59/month for small businesses, $99/month for agencies, and custom pricing for multi-location businesses, with a Solo plan starting at $108/year.

Key Features:

• In-app graphics editing capabilities
• Support for major social networks, including Instagram and Pinterest
• Customizable posting schedule and autopilot AI
• Access to 100,000 post ideas library with eye-catching graphics
• Separate workspaces for collaboration and approval workflows

Best for: Small businesses, e-commerce, agencies, marketers, digital influencers

In the 7+ years that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore. 

Competitor Monitoring and Custom Permissions

All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.

Multi-platform Posting and Performance Analytics

With regards to posting and scheduling specifically, you can use it to schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business simultaneously via a single dashboard. It also generates post previews as you create them which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, and click-throughs. 

Pricing: While its list of features is pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams. 

Key Features:

• Competitor monitoring
• Team-specific permissions
• Simultaneous multi-platform scheduling
• Post previews
• Performance analytics
• Flexible user-based pricing.

Best for: Any project and business

Monday.com is different from most of the products we have included in this post in that it doesn’t specifically target social media posting and scheduling. Indeed, many businesses use Monday.com for things other than social media. Its primary focus is on improving the efficiency and workflow of your teams. However, this makes it ideal for those wanting to create a logical workflow to manage their social media accounts.

The Power of Boards

Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects, workflows, and everyday work. You build boards to represent your workflow. You can create boards to organize any projects and activities your team does.

Social Media Management Template and Workflow

Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:

1. Campaign Ideas and Requests
2. Campaign Progress and Status

Collaborative Campaign Planning

Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns.

The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board.

Automation and Integration Features

You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform.

Pricing: Monday.com offers multiple paid plans, starting at $10/user/month for Basic (5GB storage) up to Pro at $20/user/month, and an Enterprise plan with custom pricing, each plan with increasing features and an 18% annual plan discount.

Key Features:

• Customizable boards for project management
• Specialized templates for social media management
• Automated workflows
• Integrations with other software platforms

Best for: Businesses, agencies, and freelancers

ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media.

Streamlined Collaboration

The platform also defines user permissions and streamline the approval process, manage multiple accounts in one centralized location, and communicate and collaborate with your team on upcoming content.

ContentCal Analytics

With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.

Customizing Visual Content and Draft Management

Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.

Versatility and Ease of Use

You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched.

Pricing: Starting at $8, ContentCal is not only well priced but it is also one of the leading social media schedulers in the market today. 

Key Features:

• Social media post scheduling
• Keyword filtering
• Collaboration
• Feedback analysis
• Reporting
• Project management

Best for: Businesses of all sizes who post to Instagram and Pinterest

If you’re searching for a social media posting and scheduling tool that has a good app, be sure to check out Planoly. Founded in 2016 by a jewelry brand, Planoly started out as a visual planner for Instagram. Since then, it has expanded its set of features to include tools for social marketing on Twitter, Pinterest, and Facebook. 

The idea behind Planoly is simple – social media marketing shouldn’t have to be so challenging. So, to help social media managers and business owners, it integrates social strategy and content scheduling. 

Powerful Analytics for Instagram and Pinterest

One of the features that deserve special mention is its analytics. You can access basic analytics for Instagram and Pinterest for any specific time frame. It also offers advanced analytics for Instagram and suggestions regarding which will be the best time to post on Instagram based on your target audience’s activity.

Create Shoppable Posts and Engaging Content

Before you can get to studying analytics, though, you’ll first need to get posting. It’s especially useful if you need to create shoppable posts. With the help of sellit, you can transform your social media content on any social platform into a social storefront. Alternatively, if you simply want to create engaging social media posts, its StoriesEdit feature offers designer templates and stickers to help you create and customize content. 

Pricing: It offers three paid plans and a basic free plan. So, it can grow with you as your needs change. 

Key Features:

• Visual content planner
• Platform-specific analytics
• Shoppable post creation
• Custom story templates
• Social storefront integration

Best for: Brands and organizations of all sizes

Sprout Social is an all-in-one social media posting/scheduling tool. It allows you to both schedule and post across multiple networks. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers and everyone in between to contribute to a social media calendar.

Sprout Social’s calendar feature provides a team with a bird’s eye view of what’s being published and promoted on a daily basis.

The package also includes a variety of social media analytics so you can see how well different pieces of content perform.

Pricing: Plans range from $249 to $499 per month, after a free 30-day trial.

Key Features:

• Multi-network scheduling
• Team collaboration tools
• Integrated calendar view
• Role-specific access
• Comprehensive content performance metrics

Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses

As its name indicates, Buffer allows you to build up a selection of relevant posts you want to share, which can then schedule to go out at more suitable, appropriate times for your audience.

It allows you to customize your messages for each social network.  The Buffer mobile app and the web browser extension make it easy to add webpage links, titles and images quickly to your Buffer schedule.

It suggests the most suitable times for you to post to each of your networks. Buffer also provides analytics showing how successful your posts were.

Pricing: Buffer operates a freemium model, where you can schedule 10 social updates for free, or with a paid plan you can undertake unlimited scheduling. This gives ample opportunity for a beginner to learn whether social media automation is likely to be of value to them.

Key Features:

• Custom post scheduling
• Platform-specific content customization
• Web and mobile content addition tools
• Optimal posting time suggestions
• Post success analytics

Best for: Small businesses

If your only social scheduling needs are for Twitter, then TweetDeck could be ideal for you – particularly as it is free. It allows you to schedule tweets across multiple Twitter accounts. Twitter clearly saw the merits in TweetDeck, as it bought it in 2011.

It includes a comprehensive dashboard allowing you to see the tweets in an account’s Home feed, your Notifications, Messages, Activity, and Mentions. These change in real time. You can also add columns showing other items, such as Lists, Collections, Likes, Followers, Scheduled Posts, and more. You can make alterations to a scheduled Tweet before it’s published. You can also quickly add images and GIFs to your messages.

Pricing: The tool is free to use. 

Key Features:

• Real-time Twitter dashboard
• Multi-account scheduling
• Comprehensive feed views
• Adjustable scheduled posts
• Multimedia attachment capabilities

Best for: Businesses of all sizes

MeetEdgar offers most of the usual tools allowing you to schedule social media content across a range of platforms, including Twitter, Facebook, and LinkedIn. They expect to add Instagram and Pinterest soon. Technically the tool is called Edgar – and the webpage/app is where you “meet” Edgar.

You can use it to queue as much as your content as possible with minimal involvement on your part. You can create multiple categories for different types of content, such as blog posts, promotional materials, quotes, and questions. You use the social media calendar to add post categories at set times you want them to go out.

It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after their initial publishing. As Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences, without you doing any extra work.

Pricing: MeetEdgar offers two plans: Eddie Monthly Plan ($ 29.99 per month) and Edgar Monthly Plan ($ 49.99 per month).

Key Features:

• Automated content recycling
• Category-based post queuing
• Evergreen content reposting
• Scheduled content recycling
• Platform-specific scheduling

Best for: Professional marketers, marketing teams, and marketing agencies

CoSchedule provides a way for you to schedule and organize your marketing. For a solopreneur or influencer, this may just involve coordinating your blog and social posts. If you are a business, you may have other marketing activities that need to be centrally organized. It even allows agencies to organize all of their projects for every client.

Social media scheduling, therefore, is just one part of CoSchedule’s offering.

You can efficiently manage and publish all your blog content and social promotion in one place. You can create a standalone social campaign or add a social campaign to any project. Your promotion can live in the same area as your planning, so your whole team is on the same wavelength.

You can easily schedule posts to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Pricing: Plans start at $29 per month. This gives you one integrated calendar, with blog and marketing projects, and all-in-one social promotion. You also receive email marketing integrations and business analytics. The more expensive Professional and Enterprise plans add additional features, mainly related to other types of marketing campaign activities.

Key Features:

• Centralized marketing coordination
• Multi-project integration
• Blog and social post scheduling
• Marketing campaign activities
• Cross-platform social promotion

Best for: Enterprises, midmarket and Small Businesses.

Tailwind’s focus on assisting you with your visual marketing. It describes itself as being “your end-to-end solution for winning on Pinterest and Instagram.” It is an all-in-one tool that allows you to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.

It features drag-and-drop functionality that makes it easy for marketers to upload, tag and publish their Pinterest and Instagram posts in bulk. Users can shuffle their post queue, to ensure that they keep variety in their posts.

You can also use Tailwind to automatically recommend the times for you to pin / post your content. Tailwind bases these suggestions on when your audience is most active on the relevant platform.

Pricing: Tailwind offers three very different pricing plans. Bloggers and small businesses with fewer than 25 employees can use their Pro plan at $12.99 per account per month. Larger brands need to jump to the higher-specced Advanced plan at $19.99 per month. There is also a plan for Enterprises.

Key Features:

• Visual content scheduling
• Drag-and-drop bulk uploading
• Post variety optimization
• Audience activity-based scheduling recommendations
• Comprehensive analytics

Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups

Crowdfire claims to be the first social media management app that supports posting to TikTok. You can use Crowdfire to post to virtually every major social network, as well as sharing material from a large selection of blogging platforms, online shops, and video sites, including YouTube and Twitch.

Content Curation and AI-powered Recommendations

It puts a lot of emphasis on content curation. You tell Crowdfire the topics that interest you, and it suggests a wide range of articles, images, posts (yours, including your YouTube videos), and RSS feeds. You can easily share these or help Crowdfire’s AI by telling it you aren’t interested in a particular content source.

Optimal Time Scheduling and Queue Management

Crowdfire keeps a queue of content and schedules your posts to go out at the optimal times for your audience. You can set these times yourself if you prefer, however. Crowdfire gives you the option to set your best times manually, network by network, and day by day. You have a Queue Meter that indicates the number of posts you have yet to make for the next week.

Pricing: Crowdfire offers four plans, ranging from a limited free plan (effectively for testing Corwdfire’s capabilities, through to the $74.98/month VIP plan that showcases all Crowdfire offers.
Although social sharing is at the heart of Crowdfire, the higher plans also offer competitor analysis, Mentions (social listening), and more advanced analytics that allow you to build custom reports, focusing on your preferred metrics.

Key Features:

• Multi-platform posting
• Content curation
• AI-assisted content recommendations
• Optimal time scheduling
• Advanced analytics
• Competitor insights

Best for: Busy professionals and curious minds

Feedly is awesome. It lets you categorize the blogs you follow into feeds so you can easily group similar topics together. When you have content in one feed, you can view everything from that feed and ignore the other, less relevant feeds. Feedly is a robust feed reader that aggregates information from around the web into one convenient place. You can use it to view updates on any topic you’re interested in, whether they come from the news, blogs, social media posts, RSS feeds, or other sources.

The best part about Feedly is that you can use it to share social media content. The power scheduler allows you to schedule the same piece of content multiple times in the future. I would recommend only using this feature to schedule out tweets. You can then remove and/or edit the piece of content to say whatever you would like. It’s nice to no longer have to stress about finding 3rd party content to share on your social platforms and not have to a million different websites when you’re ready to schedule.

Pricing: Feedly offers Pro, Pro+, and Enterprise plans with diverse features and pricing to suit individual reading needs or advanced industry intelligence.

Key Features:

• Content aggregation and categorization
• Multi-source feed reader
• Power scheduler for repeated posts
• Content discovery and curation
• Customizable scheduling options

Best for: Agencies, brands, freelancers, or businesses of any size

Sked Social is an all-in-one visual marketing platform for businesses, brands, and agencies to create, store, find and use their social media marketing content online – whilst collaborating with staff and partners. If you’re looking for social media management software that saves time and increases ROI, then Sked is the one thing you need. The platform provides you with powerful tools to help create visual marketing masterpieces that connect with your audience on an emotional level. From the social media post creator to the photo editor and Instagram tagging features, you have everything you need to capture leads and sales. 

With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. You can also write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors.

From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts. This will save you a lot of time, as you won’t have to type out your most effective hashtags every time you post.

Pricing: The platform offers pricing plans for individuals, teams, and large companies, with various features and support tailored to their needs.

Key Features:

• Clean captioning
• Hashtag management
• Integrated photo editing
• Collaborative tools
• Saved hashtag sets for efficient posting

Best for: Businesses and agencies

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. Zoho Social is a social media solution that helps organizations build and grow their online presence. The platform allows businesses and other organizations to reach the right audience at the right time and engage them with the right messages. Users can easily manage multiple social media accounts and schedule posts. Your social media team can also collaborate via multiple accounts using the same standardized dashboard. Zoho Social helps you track marketing revenue over social media as well. 

With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by Zoho Social’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real-time, enabling you to initiate a more engaging interaction. 

Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. These data are all accessible via reports that can be shared with your social media team, other departments, or the senior executives. Zoho Social works great with Twitter, Instagram, Facebook, Google+, and LinkedIn. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite.

Pricing: Price starts at $11.09 for businesses. For agencies, plans start at $255/month. 

Key Features:

• Schedule content in multiple ways
• Monitor brand reviews, @mentions, and keywords
• Collaborate with teammates through chat, audio, and video calls
• Generate intelligent reports for brand performance analysis
• Facebook and Linkedin Lead Ads Integration
• zShare Browser Extension
• Zoho CRM and Desk Integration
• Canva Integration

Best for: Businesses of all sizes

SocialBee has made it possible to focus on content more and it’s scheduling less. SocialBee is a social media management tool focused on scheduling of posts to various social media platforms and analyzing your performance after. Unlike the market leader, HootSuite, SocialBee lacks features like social media listening and engagement, content curation, A/B testing of posts, and PDF report generation. 

Efficient Social Media Management

However, SocialBee is an established social media management tool and comes with its own mobile application, for social media management on the go.  SocialBee lets you assign posts into categories, making it easier to schedule different types of posts, rather than granularly set them. However, you can still set them individually if needed. As setting posting schedules is a tedious affair, this feature is a huge timesaver. SocialBee notifies you if you run out of scheduled posts or if something goes wrong. SocialBee allows you to study your competitors’ followers on Twitter and recommends potential good ones. You can then reach out to them to build an active audience. While you can do the same without SocialBee, SocialBee makes it so much easier.

Integration

While most other social media management tools integrate with bitly and roll out their own link shortening service, SocialBee integrates with a host of link shorteners. This includes Rocketlink, Replug, Switchy, and Rebrandly, among others.

Pricing: SocialBee is affordable. Compared to Hootsuite, Sprout Social, and Sendible, SocialBee’s plans are reasonable and well within the budget of small-medium businesses or large digital agencies. This pricing allows you to scale your business, instead of keeping your team small due to ongoing software costs. 

Key Features:

• Categorized post scheduling
• Mobile app for on-the-go management
• Competitor follower analysis on Twitter
• Multiple link shortener integrations
• Post depletion alerts

Best for: Small and Medium Businesses

e-clincher is a social media management platform catering to a wide range of social networks, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, YouTube, TikTok, and more. It also has integrations to cloud storage platforms like Dropbox and Google Drive and creativity apps like Canva. 

Scheduling and Publishing

e-clincher has a real strength with its social media posting and scheduling tool. Its support for direct Instagram publishing is a real bonus that not all of its competitors can achieve yet. The Visual Calendar lets you schedule posts by choosing dates and times. You can then drag and drop anything you have planned from one date and time to another, rather than editing each entry and having to type in the information.

Pricing: e-clincher has different subscription levels offering increasingly expanded features—however, only a handful of features are missing from the lowest tier (Basic), which starts at $65/month. The differences between each level generally reflect how much you can use a feature, e.g., the number of users, social profiles, brands, suggested content feeds, and the like. The Basic plan also lacks much of the analytics available at the higher tiers.

A significant reason for eclincher’s success is the quality of its support. It offers 24/7 live support, even at its lowest tiered subscription.

Key Features:

• Referral invites & notifications
• Multiple referral program types
• 1000+ referral program templates
• Landing page builder
• Social media sharing buttons
• Fraud and user verification alerts
• Analytics
• Automated publishing
• Contact management
• Keyword filtering
• Multi-account management
• Post scheduling
• Social media management

Best for: Social media users

Socialoomph provides some excellent scheduling and queuing power but is less user-friendly than much of the competition. As a result, it is particularly suitable for social media managers with above-average computing and coding skills.

Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers.

Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels, such as Pinterest, Discord, Mastodon, Reddit, StockTwits, and blogs (Shopify / Tumblr / WordPress.com / WordPress.org). You can even use webhooks to automatically create social and blog posts from services such as IFTTT.

If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account.

Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account. 

Pricing: Price starts at $55/month. 

Key Features:

• Advanced scheduling options for unique platforms
• Partitioned client account management
• “Never-go-dry” content queues
• Enhanced user permissions
• Webhook integrations for automated post creation

Best for: Digital marketing agencies and SMBs

SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to. 

Instagram Direct Publishing and Post Scheduling

One significant change since we wrote our review on SocialPilot is that it now supports Instagram Direct Publishing. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach while conveniently staying away from the message you want to convey. 

Schedule Multiple Videos on TikTok

SocialPilot also now lets you create and Schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule.

Pricing: SocialPilot offers plans ranging from Professional at $25/mo up to Agency at $85/mo, although you can save 15% by taking out an annual plan. SocialPilot has an advantage over many of these competing apps because they let you sign up more social media accounts at each pricing tier. For example, with the lowest level Professional plan, you can sign up ten social accounts, and agencies can sign up 75 accounts. SocialPilot stresses that this should enable you to post all your updates without ever worrying about running out of limits.

Key Features:

• Direct Instagram and TikTok video publishing
• Structured interface for managing multiple accounts
• Group-based posting
• Hashtag management in the first comment
• Scalable plans for varied account needs

Best for: Small-Business

Post Planner is a web and mobile app that helps marketers manage social media campaigns, integrating well with Facebook and Twitter. The app is also effective for other social media platforms, such as Instagram, LinkedIn, and Pinterest.

Post Planner’s advantage is its user-friendliness. Its features are meant to fulfill five goals: connect, curate, compose, schedule, and analyze.

Let’s discuss connect first. With Post Planner, you can link all social media accounts in one tool. That means all data and content for all profiles are accessible in this app. With its curating feature, you can check for content trends and other insights from around 60 million pages on Facebook, 200 million Twitter profiles, and 2.5 million Reddit subreddits. You can customize and create a single stream of content from your chosen industry experts and/or competitors. 

Post Planner also features streamlined composing, reviewing, scheduling, and posting tools that make it easy to optimize content management. You pick and design images, videos, GIFs, status updates, and links you want to publish. It’s possible to create a month’s worth of social media content in a matter of hours when you use this app. 

Post Planner calculates the best time slot for posting your content. For international brands, one of the trickiest things is adjusting to different time zones. But Post Planner has an auto-time conversion tool that creates a uniform time slot for your posts wherever your audience is in the world. So all your 11:00 am posts will appear at that exact time regardless of the time zone. 

Lastly, Post Planner has a dashboard where you can generate analytics reports and see how well certain posts are performing against your set metrics. 

Pricing: Price starts at $5/month. 

Key Features:

• Unified social media account management
• Content curation from vast online sources
• Streamlined content creation tools
• Optimal time slot calculation for posts
• Real-time performance analytics dashboard

Best for: B2B marketing teams and content agencies

StoryChief is a content marketing planner that combines SEO with planning and scheduling convenience. Unlike other social media tools with more convoluted interfaces, StoryChief has a simpler dashboard.

Streamlined Content Planning and Copywriting

The app simplifies content planning, specifically the copywriting aspect, with its intuitive interface. For each blog or social media draft, you have approval flows, commenting sections, and editorial briefs, which can all help organize your team’s inputs. It eliminates going back and forth for clarifications among team members.

When it comes to publishing, StoryChief can automatically schedule and share SEO-guided blog posts on your website. You can control which social media channels they’ll be posted on and when they’ll be posted. Social media posts, events, and blog posts are all placed on a calendar and can be launched on autopilot.

Versatile Media Editing Features

StoryChief has a varied built-in media editing software where you can edit text and photos, recolor, resize, and put overlays. Its smart cropping feature keeps your social media posts auto-cropped to suit different social media platforms. 

Seamless Content Management and Integration

StoryChief simplifies content management with integrations with Google Drive, Dropbox, Cloudinary, Bynder, and Canto. And while StoryChief mostly focuses on content-based features, it doesn’t neglect to provide users with accurate data analytics. With the app, you can review the performance of posts, tweak and repost content, and monitor your audience interactions in real-time.

Pricing: Price starts at $40/month. 

Key Features:

• Integrated SEO guidance
• Content approval flows and commenting
• Automatic SEO-focused publishing
• Built-in media editing software with smart cropping
• Real-time audience interaction analytics

Best for: Businesses of all sizes

Later lets you post to a variety of social networks, but its main emphasis is on Instagram. Unlike many social media posting and scheduling tools, you begin a post in Later with an image, rather than its text. You upload the image to Later and then create the accompanying caption.

It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram’s revamped API). Still, once you have changed your Instagram account to either a Business or Creator account, the process becomes easy.

At the heart of Later you have a Media Library. You begin each post by uploading images to your Media Library, and they remain available for future posts. You can add notes and labels to your media items and add a star to any image you wish to highlight. You can filter your images in many ways.
You can also upload and share videos if you have one of Later’s paid plans. Later also helps you to upload and create Stories.

With Later’s Quick Schedule, you can drag and drop posts into time slots in your schedule. This is Later’s equivalent of a queue. Later populates your next available time slot with your media content.

Pricing: Price starts at $18/month. If you have one of Later’s business plans, you have access to Conversations. Conversations allow you to manage your Instagram comments directly inside Later.

Key Features:

• Image-centric posting approach
• Media library for organized content storage
• Drag-and-drop scheduling
• Instagram Stories support
• Integrated Instagram comments management

Best for: Small, Medium, and Large Businesses

Hootsuite is one of the most popular tools for social media scheduling, and for several reasons.

Multi-Network Management and Customizable Dashboard

One is that it enables you to have and manage your multiple social media networks in columns, including Twitter, Facebook, Instagram, Pinterest, and YouTube. It also supports WordPress. The intuitive dashboard is fairly easy to navigate, although you may be overwhelmed at first with the number of data present. The good thing is you can customize what info will appear for each account. 

Scheduling, Customer Conversations, and Real-Time Analytics

Hootsuite can schedule multiple posts, keep track of customer conversations, manage and review organic content, and provide real-time analytics. With this app, you can check out a user’s social data with a click and identify social searches, keywords, and other useful data for your custom stream. 

Integration and Video-First Support

Hootsuite integrates with Dropbox, Google Drive, and Microsoft OneDrive. If you’re in a large team, the app supports convenient, collaborative posting and workflow because each member can access digital assets easily. And recently, they introduced a better video-first support to optimize video content for Facebook, YouTube, and Twitter. 

Analytics and Reporting with Limitations

For analytics, while Hootsuite has one of the most sophisticated analytics and report generation out there, it limits some of the important templates for pricier plans. For example, team productivity reporting and Facebook Aggregate are only available on the Enterprise Plan. 

Pricing: The main drawback for Hootsuite is the price, which may be too steep for small businesses. But for a larger company with a bigger team, this is a worthwhile, sophisticated tool. Price starts at $99/month.

Key Features:

• Centralized management of multiple social networks
• Customizable data columns
• Real-time analytics and reports
• Advanced video support for major platforms
• Seamless collaboration for larger teams

Best for: SMMs, corporate marketing teams and digital agencies 

Sendible describes itself as “The #1 Social Media Management Tool for Agencies”. 

Diverse Social Network Connectivity and Blog Integration

You can connect to just about any social network, as well as post directly to your WordPress, Medium, Tumblr or Blogger blog. You can use Sendible’s geo-targeting features to reach specific segments of your audience. Sendible helps you upload videos to Twitter, Facebook, and YouTube.

Sendible features an integrated dashboard and tools relating to publishing, collaboration, analytics, CRM, listening, and mobile.

Publishing and Scheduling Capabilities

In the area of publishing, it allows you to plan, schedule and publish posts, images, and videos to multiple social networks simultaneously using their powerful compose box. You can schedule social media posts, images and videos individually or in bulk as far in advance as you need. Sendible allows you to set your best-performing content on repeat to keep your social media profiles active. You visualize your content on a shared publishing calendar.

Canva Integration for Visual Content

One useful feature is a tie-in with Canva to help you design better-performing visual content.

Pricing: While it lists the $240 Scale Plan – “For growing agencies & brands” as its most popular plan, it does cater for other organizations, with a $29 Creator plan for freelancers and a $89/month Traction plan for startup agencies & brands, along with a Custom plan, for large teams & agencies.

Key Features:

• Multi-network publishing
• Geo-targeting for audience segments
• Integrated publishing dashboard
• Repeat scheduling for top-performing content
• Integrated Canva design tools